5 Things Every Church should be Posting on Social Media

Social media can be overwhelming, especially when it’s not our first priority. If you’re trying to come up with something to post to your church’s social media but find yourself stuck, check out this list of 5 types of posts every church should be posting on social media, plus examples from Converge churches.

Just a note: To make your post more algorithm-friendly, always include 1. a photo and 2. a caption.

1. Inclusion

Everyone wants to belong somewhere, and you can use your church’s social media to show your followers they are Posts in this category tell your followers they are included in your church community. Captions like “You belong here!” and “Don’t go it alone.” are great ways to let your followers know they are included in your church community.

2. Identity

So much of what we see online is companies, brands, and influencers trying to tell us who we are and influence our identity, but our true identity is in Christ. Our churches’ social media should be a reminder of that. Posts like “You also are complete through your union with Christ.” and “We are made in his image” remind followers that in the midst of the scrolling, their identity is found in Christ alone.

3. Invitation

Social media is a great way to invite your congregation and community to events and services at your church. A photo of Sunday morning, a postcard for an upcoming event, or a link to your church’s live stream all make great invitation posts.

Just a note: Many churches use their social media exclusively to invite people to attend their Sunday services; while this is definitely something we should be posting, it’s not the only thing we should be posting.

4. Interaction

The great thing about social media is that it’s social! Don’t let your church’s feed become a one-way stream of communication. Invite others to interact with your posts! Post a conversation starter, encourage followers to tag a friend, or ask a question in the caption to encourage people to interact.

P.S. SundaySocial provides thousands of social media graphics for your church for just $9/month!

5. Stories

Was someone baptized at your church? Did someone serve as a greeter for the first time? Did someone accept Christ? Share their story! These examples of life change, big or small, are awesome social media content because they show followers that God is working in your church and community. Snap a picture, get permission, and share that story on social media!

Have questions about social media? Let us know!

Strengthening Your Prayers through Fasting

Strengthening our prayer life through fasting helps us align our lives and our churches in what God is doing around us. There are several biblical reasons why one should engage in a personal fast. One of those is to strengthen our prayer life. Ezra says that the people of God, “…fasted and petitioned God…” (Ezra 8:23) to overcome the challenges that they were facing.

Nehemiah testifies to the fact that he “fasted and prayed before the God of heaven.” (Nehemiah 1:4) as he responded to God’s call on his life.

Daniel also strengthened his prayer life as he devoted himself to God “…in prayer, petition, in fasting…” (Daniel 9:3).

How does fasting strengthen our prayers?

Donald Whitney writes, “Fasting does not change God’s hearing so much as it changes our praying.” I believe it changes our praying in several ways:

It brings us to a stronger sense of humility & dependence on God and God alone to provide.
It heightens the seriousness of our prayers.
It creates a new level of urgency for prayer and God’s answer.
It brings a greater sense of focus & clarity to our prayers.
It removes all the fluff in our prayers.
It can lead to a deeper level of community with those who join us in our fasting & praying. Arthur Walls writes, “Fasting is calculated to bring a note of urgency and importunity into our praying, and to give force to our pleading in the court of heaven. The man who prays with fasting is giving heaven notice that he is truly in earnest.” (God’s Chosen Fast)

For guidance through prayer and fasting, check out our 21 Days of Prayer resources.

3 Indicators of a Healthy Church

My bookshelves are filled with books on church health. Most claim to hold the key to seeing your church break the “code” for effective ministry. There is not one pastor I talk to in Converge MidAmerica that doesn’t want their church to be all that God has called it to be. So what is the key that unlocks the church health door? I don’t want to disappoint you with the “Jesus answer”, but the truth is that the church is a living, breathing organism that is sustained, grown and unleashed thru the power of the Holy Spirit. Jesus said, “And I tell you, you are Peter, and on this rock I will build my church, and the gates of hell shall not prevail against it.” (Mt. 16:18). God has built, is building, and will build His church! Do you really believe that? As we become more and more confident in this truth that God is building His church, we will increasingly recognize that our role is to simply remove barriers in our little “c” part of the big “C” church movement that God is already building.

What are indicators that help us to know that we are removing the barriers to a work of God in our church?

First, we need to understand both the vision that God has given us, as well as the unique DNA he has built in our church. We talk a lot about vision, having a dream that God has given us to see His kingdom expanded through our church. But we don’t often realize that he has also given us a unique DNA. Simply put, there are 10,000 churches that are seeking to be faithful to the Great Commission. The question we need to ask, is what is the unique personality, giftedness and culture that God has placed within our local body to see God’s Kingdom expanded? We often look at 1 Corinthians 12, and the description of the parts of the body, representing our particular church and its people. But, in a larger sense, it is also speaking of your local church body in relationship to the larger church body of Christ. He has put your congregation together as an important part of the whole. Quit worrying about the church down the street that has ministry and staff you don’t have. Quit worrying about the church plant that started 2 miles from you and are supposedly “stealing” all your people. Be what God has called you to be. Be clear about who you are AND where you are going, and trust that God will do “immeasurably more than you could ever ask or imagine”.

The second critical indicator of a healthy church is that healthy churches are willing to take an honest assessment of their current health, and diligently plan to improve. Much like the person who refuses to go to the doctor to discover why they aren’t feeling well because they’re worried about what might be revealed, we often cover our eyes as pastors and leaders, hoping that by ignoring our situation, everything will somehow turn out, and it never does! Or, we know that something is wrong in our church, but think the solution is to do the same thing over and over, thinking this time we will see different results. It is critical that if we want our church to be healthy, we must take heed to what is our current reality, and do whatever it takes to dream about a more fruitful future.

I believe the last indicator might be the most important. Healthy churches have strong, healthy pastors. Pastor – How healthy are you? Are you maintaining your physical health by eating well, exercising and getting enough sleep? Are you maintaining your emotional and relational health by regularly dating your wife? Do your kids always know you are there for them, or do they see you treating the church as more important? Most importantly, how is your spiritual health?, Do you talk a good game, but inside, you are wasting away because you are not nurturing your spiritual relationship with the Father? When’s the last time you took a spiritual retreat? When’s the last time you fasted? When’s the last time you recognized that the evil one is trying to destroy you, your family and your church, and the only hope you have is to stay connected to the one who is greater than the one in the world?

So how are you doing?

Do you have a clear sense of who you are (DNA) and a clear sense of where you are going (Vision)? Are you taking an honest assessment of where you are as a church and working thru a plan to remove barriers to a preferred future? And are you taking care of yourself physically, emotionally, relationally and spiritual? We stand ready to serve you in a variety of ways that will help you on the journey to answer any of these questions.

Does Your Church Need to be on Social Media?

For many churches, the last priority is having an online presence. We often focus on our weekly services, outreach ministries, and small groups until our energy is spent, and posting to social media gets put on the back burner week after week.

Does your church even need to be on social media? Can’t we just focus on these face-to-face encounters and set our online presence to last priority?

Here’s the short answer:

Yes, your church needs to be on social media!

I know it can be stressful, daunting, overwhelming, discouraging, and everything in between. But I promise that your church’s online presence is worth your time.

While I’d love to go over the ins and outs of WordPress, Squarespace, Facebook, Instagram, Twitter, and TikTok with you all in this post, I think it’s important we dive into the why of social media before addressing the how and what.

Why should your church be on social media?

1. Reach your congregation

If you took a poll of your congregation, I guarantee most (if not all) of them are avid users of at least one social media platform. The average user spends about an hour each day on Facebook. Your congregation is already using social media platforms, so the church should be using those platforms to reach the congregation.

Posting to Facebook or Instagram is a great way to reach your congregation with announcements, encouragement, conversation starters, and pray requests. Many people want to stay involved with their church community throughout the week, but they don’t know how. Social media can serve as a way to keep congregation members connected to your church and to one another throughout the week.

P.S. While it might be tempting to use your social media accounts exclusively to promote face-to-face events, keep in mind that your followers want more engaging content than constant promotions. Consider posting photos of Sunday services, blog posts of the sermon, encouraging Bible verses, and other content that isn’t trying to rope people into your building.

2. Reach your community

Of the 247 million Facebook users in the US and Canada, how many do you think live, work, and study in your community? Social media and online presence is a great way to reach your community. Posts about service projects, outreach events, or encouragement to teachers or first responders show that your church is for your community.

Your church’s social media is also a great tool for those in your community who are considering visiting your church. Most people do at least some research on a place before visiting it. Common questions might be: What does the building look like? What kind of people will I meet here? What do people wear at this church? Is there a place for my kids? Who will I hear from at this church?

To find these answers, maybe they do a quick Google search, check out the church’s website, or scroll through the church’s Instagram. Maintaining an online presence makes sure those potential first time guests have an accurate idea of what to expect when they walk into your church. Post pictures of your services, quotes from your pastor, information about your kids ministry, and more so your community can get a glimpse of what your church is like before ever visiting.

3. Reach beyond your community

Your church’s online presence also has the potential to reach beyond your community. Sharing recordings of sermons, photos of your parking team, or stories of life change helps people beyond your community see the impact your church is making.

Not on social media?

Start with Facebook. Making a Facebook page is fairly simple and can help your church reach your congregation, community, and beyond.